Facebook sometimes creates community or places pages based on information it finds in user profiles, people’s likes, etc. You don’t want a bunch of pages out there floating around, both for user experience (you want people to go to the page you want them to see), and since Facebook is a ranking factor, you want all those likes, shares, comments, etc. to all compile in one location.
Onc…
Amazon Optimization – Are You Findable?
Out of all marketplaces, Amazon holds–and requires that sellers adhere to–some of the highest retail standards on the web. When these standards and regulations are paired with the vast number of data fields, it can make navigating the 800lb retail-goliath quite difficult. Implement the points hit upon in this blog post, and you’ll see an increase in bot…