WordPress is an excellent option for hosting a blog. There are two types of WordPress blogs that can be implemented. The easier option is to use the WordPress site and setup a blog through their server, which is the option I am going to discuss. The more complicated option is to build your own website with WordPress as the interface. This option allows a great deal more customization with the specific website, but it is for a more advanced computer user and requires a registered domain name.
Setting up a WordPress Blog
Creating an Account
The first step in creating a blog with WordPress is to go to the WordPress website, which is wordpress.com.
At the welcome page click on the orange button “Get Started Here.” This will bring you to an account setup page where basic information will be collected.
The first field is the website name. This is the name of the blog and will be the web address that will directly link viewers and potential consumers to your website. This web address will always end with .wordpress.com.
The additional information that is required to set up an account and essential create a blog are your email address, a username, and a password. In addition options to upgrade your blog are available that can be chosen at this time.
Configuring the Blog
Once an account has been created, a blog associated with your name is created.
Log into your blog dashboard, which is where you do all your blog designing. The link to your dashboard login is the blog name you created in the account setup step followed by .wordpress.com/admin. For example the web address would look like: www.nameofblog.wordpress.com/admin. Enter your user name and password and you will be directed to your dashboard.
Once in the dashboard the real fun begins. The first step is to choose a theme for the blog. This gives the blog its overall general appearance. These are premade and can be found under the appearance tab. In addition to choosing the theme, widgets can also be added to the blog. Widgets provide your blog with additional functionality. Depending upon which theme is chosen, will limit the option of available widgets. Themes also have options and settings that can be tweaked which are located under the theme option tab once a theme has been selected.
Widgets are an excellent tool for selling artwork through a blog. They enable interactions, such as linking to a face book page, etsy store, or other storefront. The widgets also enable RSS feed capabilities, which is a good way to keep potential customers informed.
The dashboard is also useful when considering marketing your artwork. Information such as the number of visitors to your site as well as where they originated from, such as a search engine or linked from another site are provided.
Creating a blog that is crisp and simple is a good idea. This way your art really has the opportunity to speak for itself. If the blog is not busy the artwork will stand out and gather more fans. It is also important to be active in the blogging community. By visiting other blogs and associating yourself with other art related blogs, this can help aid traffic to your blog. The more traffic the better.
Exposure is a great way to sell art. Once you have made friends with other bloggers, they may link to your blog and you can link to their blog via blog rolls. This will allow readers who enjoyed a particular blog to see others like it, which may result in more customers interested in purchasing your art.
And while this only slightly pertains to this post, check out this great painting by Fernando Vincente.