Optimizing Anchor Text in 2013 – Infographic

Best Practices for Future Proof Anchor Text Optimization

• Natural: Send most links to internal pages with content that matches the anchor text.
• Brand or URL: 90% of anchor text to homepage as brand name, brand name + keyword, or raw URL.
• Generic: Build generic anchors such as click here, visit website, read this, more info, etc.
• Long Tail: Extend keyword phrases for anchor diversity and to rank additional terms.

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