The art of Search Engine Optimization is changing drastically everyday. Just the other day an article came out in Forbes foretelling the end of SEO, for good, in 2 to 4 years. It said that Google and their big tech brain trust will have a solution for all this “optimization” that’s been ging on, for good. Well, I’m here to tell you that this is simply not the case.
Matt Cutts, the voice of Google is a great example for the complete falsity of this “end-is-near” philosophy. He works for Google and of course wants his company’s search results to be as good as possible. He’s the liaison between the world of Google and us outsiders. Matt says optimization is okay, in fact, it’s more than okay, it’s legitimate, depending on how you do it of course. But Google’s product is organizing the world’s information. And organizing your information so that Google can find it, is part of what makes this all work. Of course Google wants you to optimize so that they can judge the quality of your content more easily. They love SEO, when it works for them of course.
Another argument that I have for the refutation of search engine optimization demise is that as this whole thing gets harder and more difficult, you can bet there will need to be people out there who know how to get thing done right. Really, the more Google updates its algorithm, the more clients need a professional who is up to date and constantly reading blogs and generally devouring everything possible on the cutting edge of the SEO field. That means you, fellow optimizers. You do indeed have a job to do. Those SEO’s who freaked out after the last updates may not be the people you want on your campaign. If it was your clients who got tagged, it’s time to get back on the cutting edge, or get left behind.
Lastly, there is a lot of buzz right now about the “social web” and a concern that with the new algorithm pointing to social queues more and more, we won’t be link building anymore. LOL. Surely you don’t think social profiles will be created and updated and managed by SEOs? That would be too much work, or, different work. What will we ever do?
In reality this entire post is just a rambling about search engine optimization. Is it good content, sure, it’s original, and a little saucy, and maybe that will grab a few links. If the text here doesn’t happen to grab links, then I’ll post a photo up here and then share it on Pinterest. Then people will pinn that, and hey now, social queues pointing to this page…