Google Testing New Auto Loan Calculator

Noticed Google testing a new auto loan calculator in SERPS.

They’ve had a general purpose calculator for years now, started testing a mortgage calculator about a year ago, and it appears they started testing the auto payment calculator on Thanksgiving & are showing it on and off to some portion of their visitors for the following queries:

auto loan calculator
car loan calculator
car payment calculator

car loan calc screenshot

While this is a big feature roll, IMO it’s not that surprising to see, given their rollout of the mortgage calculator and foray into becoming a licensed mortgage broker.

If you’re operating in a competitive vertical with Google’s “native” SERP features like this, contact Complete SEO for an additional set of eyes. We’ll perform a deep dive, run a site audit, and develop a content plan to help your business get more traffic from the web.