Persuasion-Psychology-lift-Conversion-Rates

12 Techniques of Persuasion Psychology That Will Lift Your Conversion Rate

Why do some landing pages convert like crazy and others languish with very few click-throughs? If you’re spending money on PPC or content marketing to drive traffic to your site and not seeing great results, this question is probably on your mind a lot. Split testing only takes you so far if you’ve run out […]

Material Design for Dummies

Why material design isn’t flat design: the differences, the specificities, and some examples of proper implementation. According to Google’s official Introduction to Material Design, the goal they had in mind for the concept was to: “Create a visual language that synthesizes classic principles of good design with the innovation and possibility of technology and science.” […]

flat-design

5 Unfailing Facets of Flat Design

Image Credit: Takeitapp.co Mobile UIs have radically altered the way in which users are engaging with digital interfaces. Gestural controls are slowly replacing mouse clicks, a premium is placed on screen real estate, and skeuomorphism has all but gone the way of the caribou. In place of former 3D realism stands the Flat design revolution […]

Google-Continues-To-Improve-Search-AI

Google Continues To Improve Search AI

To keep on top of SEO it’s important to keep a close eye on what Google is planning. Last month, Google’s senior vice-president of search, John Giannandrea, spoke to Leslie D’Monte from Live Mint about the increasing role or artificial intelligence in search. From the exclusive and in-depth interview we have gained some vital insights […]

History of Google Penguin

In keeping with its animal theme, Google announced a major update with a fierce attack that has hurt thousands of blogs, websites, and online businesses. If you have yet to hear of Google Penguin, you are likely new to the online arena or living under a rock, but it is one of Google’s most important […]

History of Google Panda

Google releases hundreds of under the radar refinements and updates to their search algorithms each and every year. The majority of these updates are minute changes that go relatively unnoticed. The significant upgrades, however, are widely covered by bloggers and large news outlets alike due to the substantial impact they have at every level across […]

mobile-usability

Fixing Mobile Usability Issues in WordPress

If your WordPress site has received a Google Webmaster Tools notification that your site has mobile usability issues there are a couple of possible culprits. The first and most obvious is that your site isn’t responsive. If that’s the case, you can switch to a responsive wordpress theme OR hire a developer to make your […]

Google My Business or: Not Really Nearby

Caught this gem doing spot checks on desktop. https://www.google.com/search?q=denver+heating+services Figured there’s no way I get this on mobile. NOPE     https://www.google.com/search?q=austin+heating+services     ¯\_(ツ)_/¯

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How to Install and Test a WordPress Development Site Before Switching DNS

How Can You View a Development Site in WordPress When it Has a Different IP Address? Building a website in WordPress for a client that already has an existing and active website, but who also wants to move to another hosting account is as easy as it gets. The advantage to building a site this […]

design-AI

AI Design: Robot Apocalypse Warning Number 1

(licensed for reuse, credit to artist: The electrician by Lemondjinn) HAL 9000, Skynet, and Agent Smith. Malevolent AI is a well explored trope in both film and literature, one that’s been around long before computers were even a thing. The first reference to an “information generating machine” appears way back in 1726 in Gulliver’s Travels […]