Google Displaying Review Snippets (again) in Snack Pack & Highlighting Search Terms

I noticed Google displaying review snippets (again) for certain businesses in the snack pack and expanded local results, which appears to be a test. Review snippets containing part of the keyword are getting highlighted as well, in some cases. Currently, I’m only able to produce these on desktop, although one search on mobile highlighted that […]

Persuasion-Psychology-lift-Conversion-Rates

12 Techniques of Persuasion Psychology That Will Lift Your Conversion Rate

Why do some landing pages convert like crazy and others languish with very few click-throughs? If you’re spending money on PPC or content marketing to drive traffic to your site and not seeing great results, this question is probably on your mind a lot. Split testing only takes you so far if you’ve run out […]

Material Design for Dummies

Why material design isn’t flat design: the differences, the specificities, and some examples of proper implementation. According to Google’s official Introduction to Material Design, the goal they had in mind for the concept was to: “Create a visual language that synthesizes classic principles of good design with the innovation and possibility of technology and science.” […]