Paid advertising just works.
It increases your reach, visibility, and credibility within your field. But most importantly, it puts you in touch with the people who are most passionate about your product or service. Simply stated, Pay Per Click advertising connects you to your niche—the people most interested in what you’re offering—at an absolutely staggering rate.
PPC works extremely well for a number of reasons:
- Because these ads appear over top of organic search results, you’ve already got a leg up on competitors who only invest in long-term SEO strategies
- Beyond that, research also shows that 41% of clicks on the first page of results will go to the top three paid ads on the screen
- Finally, nearly half of users can’t tell the difference between paid ads and organic results
PPC is an unbeatable outlet for accruing traffic to your site, landing, or product pages. Moreover, once a visitor clicks through from a PPC ad they are 50% more likely to make a purchase than visitors from organic search. Not only is PPC better for getting visitors it’s better for getting high converting passionate fans of your business and its offer.