SERPs looking particularly uniform today? Google appears to be running another test with the green “Ad” tag for AdWords ads. Several sites reported on people seeing this back in April and I noticed it again today via private firefox window, logged out.
In national SERPs–particularly search queries returning ads without extensions–there’s virtually zero visual differentiation between ads and organic results.
I also noticed moving queries in Santa Monica, CA showing review stars in the map pack. Google hasn’t shown mover reviews in maps for quite some time. 2nd screen shot was taken 6/3/16 (which I’d originally taken along with other home service terms for a blog post).
Thinking it was due to search from Santa Monica, I switched to a Dallas IP address and was unable to recreate the review stars in Dallas or other markets.