Persuasion-Psychology-lift-Conversion-Rates

12 Techniques of Persuasion Psychology That Will Lift Your Conversion Rate

Why do some landing pages convert like crazy and others languish with very few click-throughs? If you’re spending money on PPC or content marketing to drive traffic to your site and not seeing great results, this question is probably on your mind a lot. Split testing only takes you so far if you’ve run out […]

Material Design for Dummies

Why material design isn’t flat design: the differences, the specificities, and some examples of proper implementation. According to Google’s official Introduction to Material Design, the goal they had in mind for the concept was to: “Create a visual language that synthesizes classic principles of good design with the innovation and possibility of technology and science.” […]

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How to Install and Test a WordPress Development Site Before Switching DNS

How Can You View a Development Site in WordPress When it Has a Different IP Address? Building a website in WordPress for a client that already has an existing and active website, but who also wants to move to another hosting account is as easy as it gets. The advantage to building a site this […]

design-AI

AI Design: Robot Apocalypse Warning Number 1

(licensed for reuse, credit to artist: The electrician by Lemondjinn) HAL 9000, Skynet, and Agent Smith. Malevolent AI is a well explored trope in both film and literature, one that’s been around long before computers were even a thing. The first reference to an “information generating machine” appears way back in 1726 in Gulliver’s Travels […]

24 Examples of Insanely Cool 404 Pages

http://theollybanks.deviantart.com/art/Another-Creative-404-page-209339620 Nothing’s worse than searching for a page that isn’t there. Frankly, bluntly, and in all other ways candid: hitting a 404 page usually sucks. There are, however, some creative methods one can employ to make the frustrating 404 experience suck a little less. Humorous attempts have been made by imaginative webmasters all over the […]