SEO and website optimization blog with marketing tactics and web strategy for professionals and small businesses.

Ungagged Vegas - 2017

Why I’m Going to Ungagged 2017

I’ve been to droves of SEO and digital marketing conferences over the years and while larger events like PubCon and Traffic & Conversion Summit certainly have their place, Ungagged has continually proven itself to provide the best ROI for my time. Running an agency, we get to play in a lot of strange verticals and […]

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12 Techniques of Persuasion Psychology That Will Lift Your Conversion Rate

Why do some landing pages convert like crazy and others languish with very few click-throughs? If you’re spending money on PPC or content marketing to drive traffic to your site and not seeing great results, this question is probably on your mind a lot. Split testing only takes you so far if you’ve run out […]

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5 Unfailing Facets of Flat Design

Image Credit: Takeitapp.co Mobile UIs have radically altered the way in which users are engaging with digital interfaces. Gestural controls are slowly replacing mouse clicks, a premium is placed on screen real estate, and skeuomorphism has all but gone the way of the caribou. In place of former 3D realism stands the Flat design revolution […]

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Google Continues To Improve Search AI

To keep on top of SEO it’s important to keep a close eye on what Google is planning. Last month, Google’s senior vice-president of search, John Giannandrea, spoke to Leslie D’Monte from Live Mint about the increasing role or artificial intelligence in search. From the exclusive and in-depth interview we have gained some vital insights […]

History of Google Penguin

In keeping with its animal theme, Google announced a major update with a fierce attack that has hurt thousands of blogs, websites, and online businesses. If you have yet to hear of Google Penguin, you are likely new to the online arena or living under a rock, but it is one of Google’s most important […]

History of Google Panda

Google releases hundreds of under the radar refinements and updates to their search algorithms each and every year. The majority of these updates are minute changes that go relatively unnoticed. The significant upgrades, however, are widely covered by bloggers and large news outlets alike due to the substantial impact they have at every level across […]

Google My Business or: Not Really Nearby

Caught this gem doing spot checks on desktop. https://www.google.com/search?q=denver+heating+services Figured there’s no way I get this on mobile. NOPE     https://www.google.com/search?q=austin+heating+services     ¯\_(ツ)_/¯

Google Testing More Green Ads, Santa Monica Movers Get Stars

SERPs looking particularly uniform today? Google appears to be running another test with the green “Ad” tag for AdWords ads. Several sites reported on people seeing this back in April and I noticed it again today via private firefox window, logged out. In national SERPs–particularly search queries returning ads without extensions–there’s virtually zero visual differentiation […]

WordPress Optimization Guide

Basic WordPress 101 Adding a Basic Post Installing a Custom Theme Via FTP Add a Gif to a Post or Page Add an XML Sitemap Install WordPress Automatically with Cpanel and Fantastico Optimizing the WordPress Admin Area Change the Default Media Upload Location Automatically Ping Search Engines Set WordPress to Auto Ping Posts Change the […]

Google Testing New Auto Loan Calculator

Noticed Google testing a new auto loan calculator in SERPS. They’ve had a general purpose calculator for years now, started testing a mortgage calculator about a year ago, and it appears they started testing the auto payment calculator on Thanksgiving & are showing it on and off to some portion of their visitors for the […]