Google Displaying Review Snippets (again) in Snack Pack & Highlighting Search Terms

I noticed Google displaying review snippets (again) for certain businesses in the snack pack and expanded local results, which appears to be a test. Review snippets containing part of the keyword are getting highlighted as well, in some cases. Currently, I’m only able to produce these on desktop, although one search on mobile highlighted that […]

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12 Techniques of Persuasion Psychology That Will Lift Your Conversion Rate

Why do some landing pages convert like crazy and others languish with very few click-throughs? If you’re spending money on PPC or content marketing to drive traffic to your site and not seeing great results, this question is probably on your mind a lot. Split testing only takes you so far if you’ve run out […]

Google Testing More Green Ads, Santa Monica Movers Get Stars

SERPs looking particularly uniform today? Google appears to be running another test with the green “Ad” tag for AdWords ads. Several sites reported on people seeing this back in April and I noticed it again today via private firefox window, logged out. In national SERPs–particularly search queries returning ads without extensions–there’s virtually zero visual differentiation […]