SEO and website optimization blog with marketing tactics and web strategy for professionals and small businesses.
Home Services Marketing is hard. You have to think about your customer, your value proposition, the right way to reach the customer, and then even worse… converting that person into a client. Sometimes it feels like you have to leave your profits behind in order to get your first few clients. That’s a lot to […]
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Generate More Leads and Sales with These 7 Powerful HVAC Marketing Strategies As an HVAC business seeking to establish a bigger online presence, you know relevance is the secret ingredient to seeing success online. It’s the 21st century—also known as the century where we seem to advance faster in one decade than we did the […]
Our Austin SEO company built this plugin after dealing with countless requests to address contact form spam from clients. We hope you enjoy it. The WordPress comment blocklist inside matches keywords, so for example, blocklisting a word such as “pasta” will automatically delete comments containing “pastaroni” or “anitpasta” (but not “chef boyardee”). If you try […]
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Fixing the G Suite Domain Contact Page Deprecation Email This morning millions of G Suite users received an email saying their domain contact page for your organization will be removed with no replacement. Sounds scary right? Google also included steps to fix such as “Search for any links that reference www.google.com/a/ with your domain name […]
Flywheel is a managed WordPress hosting company with super fast load times, excellent built-in security, and an expert support team with very low wait times to get in touch with a support agent. Automated daily backups are set up by default, and Flywheel offers a free valet transfer service to migrate your site(s). The pricing […]
Did you know that a prospect is 48% more likely to choose your product or service over a competitor’s if your marketing is targeted towards their specific need? Or that 90% of internet marketing expert Mark Schaefer’s sales were a result of his user personas? If your online business was a ship, your user personas […]
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I noticed Google displaying review snippets (again) for certain businesses in the snack pack and expanded local results, which appears to be a test. Review snippets containing part of the keyword are getting highlighted as well, in some cases. Currently, I’m only able to produce these on desktop, although one search on mobile highlighted that […]
Promote Your Videos to Get More Traffic Our video optimization services get you seen and drive you to the top. If you’re not leveraging this strategy, your missing easy search traffic and qualified leads. Plain and simple. With YouTube as the #2 search engine in the world, videos are no longer an optional component for […]
Why do some landing pages convert like crazy and others languish with very few click-throughs? If you’re spending money on PPC or content marketing to drive traffic to your site and not seeing great results, this question is probably on your mind a lot. Split testing only takes you so far if you’ve run out […]
Continue reading "12 Techniques of Persuasion Psychology That Will Lift Your Conversion Rate"
Basic WordPress 101 Adding a Basic Post Installing a Custom Theme Via FTP Add a Gif to a Post or Page Add an XML Sitemap Install WordPress Automatically with Cpanel and Fantastico Optimizing the WordPress Admin Area Change the Default Media Upload Location Automatically Ping Search Engines Set WordPress to Auto Ping Posts Change the […]