SEO and website optimization blog with marketing tactics and web strategy for professionals and small businesses.

Google Testing New Auto Loan Calculator

Noticed Google testing a new auto loan calculator in SERPS. They’ve had a general purpose calculator for years now, started testing a mortgage calculator about a year ago, and it appears they started testing the auto payment calculator on Thanksgiving & are showing it on and off to some portion of their visitors for the […]

A Macroscopic Look at Micro Interactions

 A description of purpose, implementation, and utility of micro interactions as well as a gallery of good looking examples. “Big” is, and has always been, made up of lots of small. Just as a multitude of sand makes up a beach, dozens of contact points between user and UI make up a pleasant user experience. […]

24 Examples of Insanely Cool 404 Pages

http://theollybanks.deviantart.com/art/Another-Creative-404-page-209339620 Nothing’s worse than searching for a page that isn’t there. Frankly, bluntly, and in all other ways candid: hitting a 404 page usually sucks. There are, however, some creative methods one can employ to make the frustrating 404 experience suck a little less. Humorous attempts have been made by imaginative webmasters all over the […]

Google Testing Paid Nearby Businesses for Broad Local Terms

Noticed Google testing paid Nearby Businesses listings for broader terms that look nearly identical to the new local snack pack that recently rolled out, with one major difference: pay-to-play listings. I took a number of screenshots so you can see the various ad layouts they’re currently testing. Quality results for “dermatologists nearby” at the bottom.’= […]

Dramatic Vintage Effect in Photoshop

Today we’ll o create a Dramatic Vintage effect in Photohsop. Remember those old fashion photos… That’s the look we’ll try to achieve. In this tutorial we’ll use some interesting techniques and adjustments to get this done. So let’s get started! Resources: Photograph by Oleg Ti: https://www.flickr.com/photos/40881410@N06/5351557983 Final result: Step 1: Open Photoshop and create new […]

Creating a Retro Badge in Photoshop

Retro is trending nowadays; you see it everywhere in web design, posters, flyers, logos and of course Badges. So today we are also going retro and creating an interesting retro badge in Photoshop. Before we start designing let’s see what we need to get this done. Resources: Minimal patterns: http://www.graphicsoulz.com/premium-item/free-minimal-pattern-set-vol3/ Final result: Step 1: Open […]

How to Find Out Who Owns a Private Video

There are a few cool hacks that will give you more info than you’d expect from private YouTube videos. Just as a disclaimer, there are a lot of reasons you might want this info that are completely legitimate. In our case, we were looking around for a way to get access to a video that […]

What’s Your Mobile Browsing Solution? A Minimalist Guide to Apps, Redirects, and RWD

We’re living in the era of mobile browsing. In the recent past it might have been acceptable to have a website with no answer for mobile users, but that’s rapidly become a completely dissatisfactory state of affairs for any serious business. The amount of money you leave on the table by ignoring the increasing numbers […]

21 Examples of Responsive Web Design Done Right

Widespread implementation of responsive web design (RWD) is relatively new in the design world, and though it’s gaining steam, the perfect method of implementation has yet to make itself known. Often designers are on their own in their efforts to figure out how to gracefully degrade the fancy features in their client’s websites, while still […]

Wow, Great Content. Now What?

So you managed to create the plat de resistance infographic that really defines your company, market, and user to a T. It is magnificent; you love it so much you printed it out to frame it on the wall. Wow. Take a step back for a second…what now? At a recent unconference put on by […]