SEO and website optimization blog with marketing tactics and web strategy for professionals and small businesses.
Did you know that a prospect is 48% more likely to choose your product or service over a competitor’s if your marketing is targeted towards their specific need? Or that 90% of internet marketing expert Mark Schaefer’s sales were a result of his user personas? If your online business was a ship, your user personas […]
Continue reading "How to Build Highly Effective User Personas in 5 Simple Steps"
I noticed Google displaying review snippets (again) for certain businesses in the snack pack and expanded local results, which appears to be a test. Review snippets containing part of the keyword are getting highlighted as well, in some cases. Currently, I’m only able to produce these on desktop, although one search on mobile highlighted that […]
Promote Your Videos to Get More Traffic Our video optimization services get you seen and drive you to the top. If you’re not leveraging this strategy, your missing easy search traffic and qualified leads. Plain and simple. With YouTube as the #2 search engine in the world, videos are no longer an optional component for […]
Why do some landing pages convert like crazy and others languish with very few click-throughs? If you’re spending money on PPC or content marketing to drive traffic to your site and not seeing great results, this question is probably on your mind a lot. Split testing only takes you so far if you’ve run out […]
Continue reading "12 Techniques of Persuasion Psychology That Will Lift Your Conversion Rate"
Basic WordPress 101 Adding a Basic Post Installing a Custom Theme Via FTP Add a Gif to a Post or Page Add an XML Sitemap Install WordPress Automatically with Cpanel and Fantastico Optimizing the WordPress Admin Area Change the Default Media Upload Location Automatically Ping Search Engines Set WordPress to Auto Ping Posts Change the […]
Image Credit: Takeitapp.co Mobile UIs have radically altered the way in which users are engaging with digital interfaces. Gestural controls are slowly replacing mouse clicks, a premium is placed on screen real estate, and skeuomorphism has all but gone the way of the caribou. In place of former 3D realism stands the Flat design revolution […]
Continue reading "Enhancing User Experience: 5 Unfailing Facets of Flat Design"
To keep on top of SEO it’s important to keep a close eye on what Google is planning. Last month, Google’s senior vice-president of search, John Giannandrea, spoke to Leslie D’Monte from Live Mint about the increasing role or artificial intelligence in search. From the exclusive and in-depth interview we have gained some vital insights […]
In keeping with its animal theme, Google announced a major update with a fierce attack that has hurt thousands of blogs, websites, and online businesses. If you have yet to hear of Google Penguin, you are likely new to the online arena or living under a rock, but it is one of Google’s most important […]
Google releases hundreds of under the radar refinements and updates to their search algorithms each and every year. The majority of these updates are minute changes that go relatively unnoticed. The significant upgrades, however, are widely covered by bloggers and large news outlets alike due to the substantial impact they have at every level across […]
Noticed Google testing a new auto loan calculator in SERPS. They’ve had a general purpose calculator for years now, started testing a mortgage calculator about a year ago, and it appears they started testing the auto payment calculator on Thanksgiving & are showing it on and off to some portion of their visitors for the […]
A description of purpose, implementation, and utility of micro interactions as well as a gallery of good looking examples. “Big” is, and has always been, made up of lots of small. Just as a multitude of sand makes up a beach, dozens of contact points between user and UI make up a pleasant user experience. […]
http://theollybanks.deviantart.com/art/Another-Creative-404-page-209339620 Nothing’s worse than searching for a page that isn’t there. Frankly, bluntly, and in all other ways candid: hitting a 404 page usually sucks. There are, however, some creative methods one can employ to make the frustrating 404 experience suck a little less. Humorous attempts have been made by imaginative webmasters all over the […]
Noticed Google testing paid Nearby Businesses listings for broader terms that look nearly identical to the new local snack pack that recently rolled out, with one major difference: pay-to-play listings. I took a number of screenshots so you can see the various ad layouts they’re currently testing. Quality results for “dermatologists nearby” at the bottom.’= […]
Continue reading "Google Testing Paid Nearby Businesses for Broad Local Terms"
Today we’ll o create a Dramatic Vintage effect in Photohsop. Remember those old fashion photos… That’s the look we’ll try to achieve. In this tutorial we’ll use some interesting techniques and adjustments to get this done. So let’s get started! Resources: Photograph by Oleg Ti: https://www.flickr.com/photos/40881410@N06/5351557983 Final result: Step 1: Open Photoshop and create new […]
Massive list of Local Business Directories Do you have a local business? Then you need to have your business listed in all of these. It’s important for trust and a GREAT way to get citations, which are becoming increasingly important for local rankings. Don’t forget Google Places, and take special care to get Acxiom and […]
Retro is trending nowadays; you see it everywhere in web design, posters, flyers, logos and of course Badges. We love using badges for drawing attention to specials on landing pages and can help spruce up otherwise boring pages on service business sites. So today we are also going retro and creating an interesting retro badge […]
There are a few cool hacks that will give you more info than you’d expect from private YouTube videos. Just as a disclaimer, there are a lot of reasons you might want this info that are completely legitimate. In our case, we were looking around for a way to get access to a video that […]
We’re living in the era of mobile browsing. In the recent past it might have been acceptable to have a website with no answer for mobile users, but that’s rapidly become a completely dissatisfactory state of affairs for any serious business. The amount of money you leave on the table by ignoring the increasing numbers […]
Widespread implementation of responsive web design (RWD) is relatively new in the design world, and though it’s gaining steam, the perfect method of implementation has yet to make itself known. Often designers are on their own in their efforts to figure out how to gracefully degrade the fancy features in their client’s websites, while still […]
Continue reading "21 Examples of Responsive Web Design Done Right"
So you managed to create the plat de resistance infographic that really defines your company, market, and user to a T. It is magnificent; you love it so much you printed it out to frame it on the wall. Wow. Take a step back for a second…what now? At a recent unconference put on by […]
