SEO and website optimization blog with marketing tactics and web strategy for professionals and small businesses.
When you initially launched your website, tracking growing traffic numbers was exciting and motivating – something to help measure progress and determine success. However, over time you may have noticed your traffic numbers decline despite continuous efforts on your end to publish unique and engaging content and optimize your website for search. Instead of losing […]
In this video we’re going to talk about optimizing WordPress and how to change your WordPress permalink structure which is hugely important for SEO, absolutely essential, and it’s really easy to do through WordPress, so go ahead and go to your website. Go to wp-admin, log into the back end of your site, and under […]
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Marketers should never rule out engagement with their followers, because that’s what is going to get more audience to their social pages. It is very important to post content that become viral easily and help in building and spreading the brand reputation. Facebook has been evolving every day to enhance the marketing experience. Using good […]
Continue reading "Maximizing Engagement: 5 Facebook Display Elements to Enhance your Branding"
Be sure to check out our other post on how to improve BigCommerce search placements across your entire store. It takes less than 10 minutes to implement and works incredibly well. Check it here. There’s a large number of tutorials on how to implement this, but none of them worked for me. From your BigCommerce […]
Continue reading "Get 5 Stars: How to Add the Schema Review Snippet to BigCommerce"
Have you ever had that moment when your heart stops and stomach sinks as you dig into Google Analytics only to find out traffic dropped off days or weeks ago? You’re not alone. What you need is a set of SEO alerts to go off the minute something drastic happens, whether it’s a Panda bite […]
For the last few months, SEO consultants have been scrambling to find ways around Google’s Penguin algorithm, which have turned linking strategies into a little more than a dirty word. The problem, from Google’s perspective, is that a vast network of links pointing back to a website doesn’t necessarily verify the value of the site […]
Rapidly growing to become one of the most popular eCommerce frameworks, BigCommerce has everything a store needs to be successful. From automated emails for abandoned carts to fully customizable url structures, the company has easily positioned itself as the framework of choice for marketing-driven eCommerce stores. In addition to the suite of marketing tools, migrating […]
Continue reading "How to Tweak the BigCommerce Framework for Optimal Search Placements"
Sending emails to numerous recipients at one time is an important task for most websites. For a ASP.NET (4.0) developer, you use this function quite frequently. After following the steps in this article, you will be able to send emails to a list of people just with the click of a button. Suppose you are […]
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Efficiency is key. There’s no need to go through and right click, then select which program with witch to open a file every time. It’s much easier to tell your Mac to simply make its default editor whatever you’d like. We use TextWrangler. Make life easy, and set your Mac so that every time you […]
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Dwolla is a new payment processing system that we’ve started using to replace both PayPal, which is expensive (2.9% is their exorbitant fee) and also to replace the old, tired send checks in the mail method. Snail mail is cheap but the postal system here in the US is about as reliable as a Pontiac. […]
Continue reading "How to Make a Payment with Dwolla – Step By Step Guide"