SEO and website optimization blog with marketing tactics and web strategy for professionals and small businesses.
Setting up email through Mac Mail is straight forward and easier than even Outlook. Here’s a quick tutorial on how to use the email settings you find in your hosting account cpanel (in this case we’re using Hostgator). First, login to your Hostgator cpanel and either create an email account, or if you have an […]
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We’ve heard it before: infographics are dead…right? While basic methods of infographic promotion have lost a bit of the link oomph, there’s still tremendous upside for brand recognition, new business acquisition, and link procurement. This mini case study breaks down the promotion process we used end-to-end and covers what worked, what didn’t, and what we’d […]
Continue reading "25K Visitors & 10:1 ROI: Local Infographic Case Study"
A compilation of Austin Twitter accounts that every Austinite should know. Most of these accounts are easy enough to find, but this list organizes all of these essential Austin Twitter accounts in one place. Austin News Media Outlets @klru – Non profit Austin radio @KUT – Austin public media @TexasMonthly – Texas Monthly Magazine @statesman […]
Austin is the fastest growing city in the US, and for good reason; it offers aspiring Austinites a fast growing economy and a cost of living that’s 15% below the national average. The crime rates are low, the housing market is healthy, and Austin ranks as one of the fittest cities in the US, with […]
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Manually cleaning up naughty links can be an arduous task, especially if you’re looking at hundreds to thousands of deindexed domains linking to your site. While disavow is always an option, we’ve seen manual removal yield significant ranking recoveries in substantially less time, If there’s a working contact form or public admin email via whois, […]
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One page websites are growing in popularity and WordPress developers are paying attention. We really like parallax design, anything flat, and one pagers. You’d be crazy to design a new site that’s not responsive, so everything here is of course. We did a post in January on the top free responsive WordPress themes, but all […]
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Optimizing Google Plus means aligning the on-page SEO elements within your profile, optimally integrating Google Plus with your website, and developing a network involved of followers to whom you can promote interesting content, at least some of which then links back to your website. This article is an overview of a few somewhat higher level […]
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Link building is often viewed as something that is more suited for large companies. Small businesses do not have the budgets or man-power to undertake large scale link building campaigns. Building links tends to be very labor intensive and time consuming and small business owners usually have too many other things going on to focus […]
To set up an alias, and be able to send mail from a different domain or account other than Gmail, while still using Gmail, step one is to set a forwarder. It’s not required by gmail, but this way you can get their verification email without having to log into your old email account. Setting […]
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If you use LinkedIn and Facebook, there is currently not an option on LinkedIn that streamlines the process of combining your contacts. If you sign up for a Yahoo account, however, you can copy your Facebook contacts to LinkedIn connections without having to manually enter them one at a time. This is a great way […]
Continue reading "Social Tutorial: How to Add Facebook Contacts to LinkedIn"
When you initially launched your website, tracking growing traffic numbers was exciting and motivating – something to help measure progress and determine success. However, over time you may have noticed your traffic numbers decline despite continuous efforts on your end to publish unique and engaging content and optimize your website for search. Instead of losing […]
In this video we’re going to talk about optimizing WordPress and how to change your WordPress permalink structure which is hugely important for SEO, absolutely essential, and it’s really easy to do through WordPress, so go ahead and go to your website. Go to wp-admin, log into the back end of your site, and under […]
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Marketers should never rule out engagement with their followers, because that’s what is going to get more audience to their social pages. It is very important to post content that become viral easily and help in building and spreading the brand reputation. Facebook has been evolving every day to enhance the marketing experience. Using good […]
Continue reading "Maximizing Engagement: 5 Facebook Display Elements to Enhance your Branding"
Be sure to check out our other post on how to improve BigCommerce search placements across your entire store. It takes less than 10 minutes to implement and works incredibly well. Check it here. There’s a large number of tutorials on how to implement this, but none of them worked for me. From your BigCommerce […]
Continue reading "Get 5 Stars: How to Add the Schema Review Snippet to BigCommerce"
Have you ever had that moment when your heart stops and stomach sinks as you dig into Google Analytics only to find out traffic dropped off days or weeks ago? You’re not alone. What you need is a set of SEO alerts to go off the minute something drastic happens, whether it’s a Panda bite […]
For the last few months, SEO consultants have been scrambling to find ways around Google’s Penguin algorithm, which have turned linking strategies into a little more than a dirty word. The problem, from Google’s perspective, is that a vast network of links pointing back to a website doesn’t necessarily verify the value of the site […]
Rapidly growing to become one of the most popular eCommerce frameworks, BigCommerce has everything a store needs to be successful. From automated emails for abandoned carts to fully customizable url structures, the company has easily positioned itself as the framework of choice for marketing-driven eCommerce stores. In addition to the suite of marketing tools, migrating […]
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Sending emails to numerous recipients at one time is an important task for most websites. For a ASP.NET (4.0) developer, you use this function quite frequently. After following the steps in this article, you will be able to send emails to a list of people just with the click of a button. Suppose you are […]
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Efficiency is key. There’s no need to go through and right click, then select which program with witch to open a file every time. It’s much easier to tell your Mac to simply make its default editor whatever you’d like. We use TextWrangler. Make life easy, and set your Mac so that every time you […]
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Dwolla is a new payment processing system that we’ve started using to replace both PayPal, which is expensive (2.9% is their exorbitant fee) and also to replace the old, tired send checks in the mail method. Snail mail is cheap but the postal system here in the US is about as reliable as a Pontiac. […]
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Making your default text editor Text Wrangler is pretty simple, but admittedly some never get around to doing it. There is an option when you right click on a .css file for example to open with TextWrangler, and then you can even select “Apply to All” but that doesn’t really work when you connect to […]
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